Custom booking websites
your clients will love
Fonts & Footers turns your website into a 24/7 front desk that reduces no-shows, collects deposits, and fills your calendar without endless calls and DMs.
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Trusted by multiple clients (4.9/5)
Ecommerce (Coming soon)
Salons & Studios
Equipment Rentals
Med-Spa & Clinics
Vacation Rentals
Luxury Transport
MembershipsEcommerce (Coming soon)Salons & StudiosEquipment RentalsMed-Spa & ClinicsVacation RentalsLuxury TransportMembershipsWe build custom booking websites that allow you to have full control over your bookings, reduce reliance on third-party platforms, and improve your profit margins.
Full Controll
Reduced Reliance
Improved Profit
The problems most
service businesses face
- Your day is packed. Phones ring, texts pile up.
- Your "Bookings" button dumps people into a form that's confusing on mobile.
- Clients bounce. No-shows creep up.
- You chase payments. Staff double-books.
- You're paying for three different tools that still don't talk to each other.
We can help!
The solution: a site that
sells the appointment for you
Fonts & Footers builds direct-booking websites designed around how real clients decide: fast, visual, on their phone, with zero friction at checkout.
One-screen checkout
No maze to navigate through. Simply pick your service, select a time, pay your deposit, and you're done.
Deposit-first payments
Reduce no-shows and stop chasing money after appointments. Apple Pay and Google Pay are built-in for seamless transactions.
Auto reminders
Smart SMS and email notifications keep everyone informed. Clients can easily reschedule or make changes on their own.
Calendar sync
Staff, stylists, and drivers stay in sync (Google/iCal). Buffers and travel time logic included.
Who we are
— and why it matters
What we do (in one line)
We turn your site into a direct-booking machine with a one-screen, deposit-first checkout, automatic reminders, calendar sync, and service pages that convert.
Simplicity beats persuasion
Your clients aren't reading—they're trying to finish a task on their phone.
Friction is expensive
Every extra field, page, or surprise fee lowers completion rates.
Own your platform
Your Stripe, your data, your domain. No lock-in.
Clarity wins
Plain-English policies near the button reduce cancellations and support.
Outcomes over aesthetics
Beautiful is required; bookings are the goal.
“Most service businesses don’t have a marketing problem—they have a booking problem. Clunky forms, mixed-up calendars, and payment chases leak revenue every day. We started Fonts & Footers to fix that single point of failure: the moment a customer decides to book.”
What's included
in every website we build
We start from a basic structure and then we add the functionalities that are used for your business. You keep control of your site and your budget.
Base pages
Home
About
Services
Contact
Legal Information
404
These are the essential pages that every website needs to have. They provide the basic information about your business and help visitors navigate your site. We do this with a custom design website that matches your brand identity.
One-screen booking tool
Payment Processing
Automated SMS/email reminders
SEO & GEO Strategy
Multi-staff Management
Blog & News
Dynamic Pricing
Reviews
Analytics
Unlimted Revisions
Thundertrails Clips
“From juggling DMs to a clean calendar with deposits and no double-bookings.”
— Chris BartonFounder of Thundertrails Clips
View case study
Nier Transportation
“Clients book in under a minute with a polished quote and deposit.”
— Chris BartonFounder of Nier Transportation
View case study
Great Groomers of California
“Our calendar has real capacity by stylist. And no more no-shows!”
— Chris BartonFounder of Great Groomers of California
View case study
Velvet & Vine
“Our calendar has real capacity by stylist. And no more no-shows!”
— Chris BartonFounder of Velvet & Vine
View case study
Thundertrails Clips
“From juggling DMs to a clean calendar with deposits and no double-bookings.”
— Chris BartonFounder of Thundertrails Clips
View case study
Nier Transportation
“Clients book in under a minute with a polished quote and deposit.”
— Chris BartonFounder of Nier Transportation
View case study
Great Groomers of California
“Our calendar has real capacity by stylist. And no more no-shows!”
— Chris BartonFounder of Great Groomers of California
View case study
Velvet & Vine
“Our calendar has real capacity by stylist. And no more no-shows!”
— Chris BartonFounder of Velvet & Vine
View case study
Thundertrails Clips
“From juggling DMs to a clean calendar with deposits and no double-bookings.”
— Chris BartonFounder of Thundertrails Clips
View case study
Nier Transportation
“Clients book in under a minute with a polished quote and deposit.”
— Chris BartonFounder of Nier Transportation
View case study
Great Groomers of California
“Our calendar has real capacity by stylist. And no more no-shows!”
— Chris BartonFounder of Great Groomers of California
View case study
Velvet & Vine
“Our calendar has real capacity by stylist. And no more no-shows!”
— Chris BartonFounder of Velvet & Vine
View case study
Plans made simple
Solo Booking Website
Perfect for solo stylists, consultants, and single-property hosts who need a simple booking flow with payments.
$375/mo
✓Single-resource calendar
✓Stripe deposit checkout
✓SMS / email reminders
✓Guest reschedule link
Billing: You’ll pay a one-time $500 setup fee when you sign up. Your monthly plan will start on the 1st of the following month.
One master calendar with day, week, and agenda views.
Collect non-refundable deposits or full payment at booking.
24 h and 2 h nudges reduce no-shows fast.
Clients manage changes without DMing you.
Team Booking Website
Built for salons, fitness studios, and clinics where clients choose a staff member and pay a deposit.
$450/mo
✓Multi-staff calendar
✓Google / 365 sync
✓Upsell add-ons
✓Role-based access
Billing: You’ll pay a one-time $500 setup fee when you sign up. Your monthly plan will start on the 1st of the following month.
Colour-coded schedules for up to 15 team members.
Two-way sync keeps personal and booking calendars aligned.
Offer treatments or extras during checkout.
Front-desk staff manage bookings without touching financials.
Rental/Fleet Booking Website
For car-hire companies, equipment rental shops, or kayak fleets that rent assets by time or day.
$525/mo
✓Inventory manager
✓Damage-hold payments
✓QR check-in
✓Late-return fees
Billing: You’ll pay a one-time $500 setup fee when you sign up. Your monthly plan will start on the 1st of the following month.
Track availability, maintenance blocks, and blackout dates.
Pre-authorise security deposits on Stripe, auto-release at return.
Scan items out and in via mobile to update stock instantly.
Automatic overtime charges keep customers accountable.
Questions, answered
with clarity.
We’ve gathered the most common questions our clients ask about working with us. If you don’t find what you’re looking for, our team is just a message away.
What exactly does Fonts & Footers build?
We specialize in high-conversion direct-booking websites for service businesses—salons, wellness studios, clinics, trainers, chauffeurs, pet groomers, equipment/vehicle rentals, and more. Our sites focus on one thing: turning visitors into paid, deposit-secured appointments.
How long does it take to launch?
Typical ranges: Solo (single calendar) 10–21 days, Team (multi-staff) 3–6 weeks, Multi-Location/Rental 6–10 weeks. Timelines include discovery, design, build, integrations, and QA. Rush options are available when content and decisions are ready on day one.
How do your plans differ (Solo vs Team vs Multi-Location vs Rental/Fleet vs Custom)?
Solo: one bookable calendar and simple upsells. Team: multiple staff calendars, role-based access, Google/365 sync. Multi-Location: location routing, hours/policies per site. Rental/Fleet: inventory, blackout dates, holds/returns. Custom: bespoke features and integrations.
How do deposits, cancellations, and no-shows work?
Your site enforces your policy. We can collect non-refundable deposits or full prepayment, set cancellation windows, require card-on-file, charge late/no-show fees, and auto-send SMS/email reminders with links to reschedule inside your policy rules.
Which payment processor do you use?
Stripe is our default for cards, Apple Pay, Google Pay, and subscription/membership billing. We can also integrate PayPal or regional options on request. You keep the merchant account and receive payouts directly.
What’s included in the monthly fee?
Hosting, security updates, core feature updates, uptime monitoring, minor content tweaks, and support. Optional add-ons include growth experiments (A/B tests), SEO/content retainers, advanced dashboards, and custom feature work.
Contact
Fonts & Footers
Have a question, need a quote, or just curious whether a custom booking platform is right for you? Drop a line — no strings attached. We reply within one business day.
Chris Ware
Founder & CEO
