Built for one
industry → yours
Fonts & Footers builds websites, booking software and leads tools for one industry: black car and limo operators. I'm Chris Ware, and I'm based in Phoenix.
People ask why we only build for black car and limo operators. Why not restaurants, gyms, or small businesses in general?
Because the bar is different here. Your whole product is a premium, dependable experience. Someone is trusting you with an airport run before a flight they can't miss, a wedding day, or a client they're trying to impress. Your website is the first place they decide whether they believe you can deliver that.
A generic template doesn't carry that weight. I've spent enough time inside this one industry to know where these sites lose people, and what makes an operator look like the obvious choice. One industry, done properly, beats being a generalist who sort of gets it.
- Industry. Black car & limo, nothing else
- 1
- Per-booking fees on any plan
- $0
- Online booking for your riders
- 24/7
Airport run, 4:30 AMWedding dayClient pickupRunning inside Nier Transportation today.
How We Work
We built our platform to solve the real problems operators face. If that sounds good, you're in the right place. So here are four things you can count on, whichever plan you choose.
Audit first
Before I pitch anything, I look at where you stand: your site, your Google profile and your reviews.
An honest read
I'll tell you what's working and what isn't, even when the answer is the cheaper plan.
No pitch if it's not a fit
If nothing I sell fits your operation, I'll say so.
You get me
Support means talking to the person who built the platform, not a ticket system.
Fonts & Footers in four parts
Chris Ware
I'm Chris Ware, the developer behind Fonts & Footers, based in Phoenix. When you work with us, you work with me: the person who built the platform, not a ticket system.
From First Call
to Live Site
Let's talkChris WareFounder · Phoenix, AZ
Free audit
Step 01I run your site and Google profile through the audit, and we go over what's costing you bookings on a 20-minute call.
Page map
Step 02We plan the pages riders search for in your market: your airports, routes, services and cities.
Design & build
Step 03A custom site with your fleet, your photos and your brand. You review it on a private link before anything goes live.
Launch
Step 04I point your domain at the new site. Your domain and your phone number stay yours.
Ongoing
Step 05Hosting, edits and new pages are included in the monthly rate, and you deal with me directly.
What
Guides Us
You talk to the makerDirect
- No account managers, no handoffsAlways
- The person on your calls builds your siteEvery project
- Support goes to me, not a ticket queueAfter launch
Prices on paper firstFlat
- Flat monthly plans, published on the site$199 · $499
- Setup quoted before any work starts$500
- No per-booking fees on any plan$0
We say no earlyHonest
- An honest read before any pitchFirst call
- The cheaper plan, when it fits betterEvery time
- No plan at all, if nothing fitsWe'll say so
You own your customersYours
- Your domain and phone number stay yoursAlways
- Your customer list and booking historyExport anytime
- Month-to-month plans, cancel anytimeNo contract
Guides for operators
Straight answers on booking software, getting found and winning accounts.
Ready to expand your black car business?
See the hotels, venues and events you could be calling this week. Free for 30 days, no card. Rather talk first? Book a 20-minute call.
“It paid for itself in the first month.” Barry LaNier, Nier Transportation