Plans & pricing

Pricing

Flat monthly prices, published. Start with a free website audit or 30 days of free leads, and add a website when you're ready. No plan charges per-booking fees.

  • Month to month
  • Cancel anytime
For seeing where you stand

Free Website Audit

See what's costing you bookings: how you show up on Google, how your site works on a phone, and whether riders can book you online.

$0Always free

Your score in about a minute, the full report by email. No card.

  • All six checks, on your live site
  • Top three fixes, ranked
  • Google visibility
  • Speed on a phone
  • Online booking check
  • AI search readability
For winning accounts
First 30 days free

Leads Tool

The hotels, venues, companies and events near you that book rides, scored and ready to contact, every morning.

$125Monthly

Free for the first 30 days, no card. Included with the Full Platform.

  • Accounts and events in your market
  • Scored out of 100, best first
  • Decision-maker contacts
  • Email, text and call scripts
  • Pipeline and follow-up reminders
  • No per-lead fees
For booking direct
For getting found

Website Only

A custom website with an SEO foundation, hosting and edits. It works with the booking software you already use.

$199Monthly

Plus a one-time $500 setup.

  • Custom website
  • SEO foundation
  • Hosting & edits
  • Works with your software
  • Upgrade anytime, no rebuild
Want every detail?See what each plan includes, side by side.
Compare plans
Compare plans

Every Plan
Side by Side

What each Fonts & Footers plan includes
Free Website AuditLeads ToolWebsite OnlyFull PlatformLeads included
PriceFree$125/moFree for the first 30 days$199/mo$499/mo
SetupNoneNone$500 one time$500 one time
Website auditIncluded, Score in about a minuteIncludedIncludedIncluded
Leads toolNot includedIncludedNot includedIncluded
Custom websiteNot includedNot includedIncludedIncluded
SEO foundation and rider-search pagesNot includedNot includedIncludedIncluded
Hosting and editsNot includedNot includedIncludedIncluded
Direct booking and dispatchNot includedNot includedNot includedIncluded
Driver and admin portalsNot includedNot includedNot includedIncluded
Flight tracking and paymentsNot includedNot includedNot includedIncluded
Per-booking feesNoneNoneNoneNone
Full PlatformLeads included
Price
$499/mo
Setup
$500 one time
Website audit
Included
Leads tool
Included
Custom website
Included
SEO foundation and rider-search pages
Included
Hosting and edits
Included
Direct booking and dispatch
Included
Driver and admin portals
Included
Flight tracking and payments
Included
Per-booking fees
None
What you get

What Each Plan
Gets You

Four ways to start. Pick one to see what it includes:

An operator in a suit checking his phone
1 minTo see your score
Free website audit

No card, and no email needed to see your score: it shows in about a minute. I read every audit that comes through.

See what's costing you bookings: how you show up on Google, how your site works on a phone, whether riders can book you online, and whether AI search can read you.

  • All six checks, on your live site and Google
  • Your score and top three fixes, ranked
  • The full report by email, as a PDF
1 minTo see your score
Free website audit

No card, and no email needed to see your score: it shows in about a minute. I read every audit that comes through.

An operator in a suit checking his phone

The hotels, venues, companies and events near your base that book rides, every morning, each scored out of 100 and ready with the decision-maker's contact and scripts written for that business.

  • Free for the first 30 days, no card
  • Then $125/mo, or included with the Full Platform
  • No per-lead fees
30 daysFree, no card
Leads tool

Five days before your free period ends, your dashboard shows your options, so it's never a surprise.

An operator at his desk with a tablet

A custom site built for the searches your riders make: airport, route, corporate and wedding pages, and a page for every city you serve. It works with the booking software you already use.

  • $199/mo plus $500 one-time setup
  • SEO foundation, hosting and edits included
  • Upgrade to the Full Platform anytime, no rebuild
3 weeksTypical time to launch
Website Only

Your domain and your phone number stay yours, on every plan.

Someone typing on a laptop

Your website and your booking and dispatch software in one system: direct booking, driver and admin portals, flight tracking and payments, with the leads tool included.

  • $499/mo plus $500 one-time setup
  • Leads tool included
  • No per-booking fees
$0Per-booking fees
Full Platform

Card payments go through your own Stripe account, at Stripe's standard rates.

A laptop on a desk with a globe beside it
Common questions

Pricing Questions

No long-term contract. Plans are month to month, and you can cancel anytime.

Building your site: the design, the page map for your airports, routes and cities, your fleet and services pages, and, on the Full Platform, setting up booking with your vehicles and rates.

Yes. Start at $199 and upgrade to the Full Platform anytime, with no rebuild.

You do. Your domain stays registered to you.

Your site runs on the Fonts & Footers platform, so it comes down when you cancel. Your domain, your phone number and your customer data stay yours, and you get a full export of your data.

No. You can keep it on its own for $125/mo.

No, on any plan. Card payments run through your own Stripe account at Stripe's standard rates.

Let's work together

Ready to expand your black car business?

See the hotels, venues and events you could be calling this week. Free for 30 days, no card. Rather talk first? Book a 20-minute call.

“It paid for itself in the first month.” Barry LaNier, Nier Transportation