Find out exactly what's costing you bookings —
in 60 seconds.
The Fonts & Footers audit tool analyzes your website across the factors that determine whether you get found, whether visitors trust you, and whether your site actually converts. Free, instant results, with the full report sent straight to your inbox.
WHAT THE AUDIT CHECKS
Every factor that determines whether your site gets booked.
Google visibility
Whether your site is structured to rank for local black car searches. Title tags, meta descriptions, structured data, local SEO signals, and Google Business Profile alignment. A site that doesn't show up in search isn't losing bookings — it's never getting the chance to.
Page speed
How fast your site loads on desktop and mobile. A site that takes more than 3 seconds to load loses more than half its visitors before they see anything. Page speed also affects Google rankings directly.
Mobile performance
Whether your site actually works on the devices your clients are using. Navigation, booking flow, tap targets, responsive layout, mobile-specific issues. More than 60% of black car searches happen on phones — your site has to work there.
Conversion elements
Whether your site is built to turn visitors into bookings. Instant quote tool, clear booking CTA, accessible contact information, pricing visibility, friction in the booking flow. A beautiful site that doesn't convert is just a brochure.
Trust signals
What a first-time visitor sees when they're deciding whether to trust you with a booking. Reviews, credentials, fleet photos, professional copy, contact accessibility, social proof. Corporate clients especially need these before they'll commit.
Competitor comparison
How your site stacks up against the top-ranking black car operators in your specific market across all five categories above. Knowing your score in isolation is useful. Knowing it relative to the operators winning in your city is what creates clarity about what to do next.
A score.
a breakdown.
a clear list of what to fix.
The audit returns a score out of 100 with a full breakdown by category. Each issue is flagged specifically — not “your SEO needs work” but “your page title tag is missing the city name, which is costing you local search visibility for your market.”
- 1 An overall score out of 100
- 2 YCategory scores across all six areas
- 3 A prioritized list of specific issues with severity flagged
- 4 A side-by-side comparison against the top 3 black car operators in your market
- 5 A recommended next step based on what the audit finds
THE TWO TYPES
OF RESULTS
Most operators land in one of two situations after running the audit. Either way, the audit removes the guesswork — you stop wondering and start knowing.
Your site has serious issues
If the audit flags multiple critical problems, your site is actively working against you. Every visitor lost to a competitor reinforces why fixing it matters. Common findings:
- Slow load timesPages taking 4+ seconds to load — costing you visitors before they ever see your services.
- Broken on mobile60% of searches happen on phones. If your site fails there, you're losing the majority of your traffic.
- Missing conversion elementsNo instant quote, no clear booking CTA, no easy way for a visitor to actually become a customer.
- Weak trust signalsFew reviews, no fleet photos, no professional credentials. Corporate clients won't book without these.
- Invisible on GoogleTitle tags, meta descriptions, and local SEO signals all missing. You're not even getting the chance to be found.
Recommended next step: The website product is built to address all of these at once.
Your site is performing reasonably well
If your site scores well, the bottleneck isn't the website. It's that not enough people are reaching it. Common findings:
- Strong technical foundationYour site loads fast, works on mobile, and has the SEO basics in place. The infrastructure isn't the problem.
- Reasonable conversion setupVisitors who land on your site can find what they need and book without major friction.
- Trust signals in placeReviews, credentials, and fleet imagery are doing their job. First-time visitors take you seriously.
- The bottleneck is trafficIf your site converts well but your calendar isn't full, you don't have a website problem — you have a pipeline problem.
- What you need nextProactive outreach to the venues, hotels, and corporate accounts that should be sending you traffic. That's where the lead tool comes in.
Recommended next step: The lead tool finds the businesses that should be sending you traffic.
What you'll know
before you run it.
We’ve gathered the most common questions our clients ask about working with us. If you don’t find what you’re looking for, our team is just a message away.
Is it really free?
Yes. No payment, no credit card, no obligation. You enter your URL and email, and your full audit results are delivered to your inbox within seconds.
Why do I need to enter my email?
You see your overall score and a high-level breakdown immediately on screen. The full report — with detailed issues, prioritized fixes, and your competitor comparison — gets delivered to your inbox so you can reference it later, share it with your team, or come back to it as you make changes. Your email also lets us send you occasional updates about the platform if you want them.
How accurate is the audit?
The audit uses the same technical signals Google uses to rank websites — page speed, mobile usability, structured data, and local SEO factors. The competitor comparison pulls live data from your specific market. Results are accurate and specific to your site.
What if my score is low?
Most operators score lower than they expect. A low score is useful information — it shows you specifically what to fix and in what order. The full report includes a recommended next step based on your score and what was found.
Can I run it on a competitor's site?
Yes. Enter any URL and the tool will analyze it the same way. Some operators run the audit on every competitor in their market to understand the competitive landscape before deciding what to fix on their own site.
Will I get spammed with emails?
No. You'll receive your audit report and occasional valuable updates — new product launches, industry insights, or platform improvements that might help your business. No daily emails, no aggressive sales sequences. You can unsubscribe at any time with one click.
Can I run the audit more than once?
Yes. Run it on your site today, fix what was flagged, and run it again next month. The score improves as the issues get resolved. Many operators use it as an ongoing benchmark.
What if I don't have a website yet?
The audit tool requires a live URL. If you don't have a website yet, the next step isn't the audit — it's a discovery call to talk about the website product directly.
Is the audit specific to black car operators?
Yes. Most free website audit tools are built for any business. This one was built specifically for black car operators — it knows what corporate clients look for, what wedding venues need to see, and what trust signals matter most in this specific industry.
Ready to talk?
Book a 20-minute discovery call. We'll walk through your operation, show you the live platform, and figure out whether it makes sense for your business. No pitch, no pressure.