Audits. Leads.
Websites.
Fonts & Footers is the only growth platform built exclusively for black car and limo operators. A free website audit, a lead generation tool, and a custom booking website —three products designed to work together and grow your business from the ground up.
Most black car operators are losing business every week and don't know exactly why.
The six problems we see on almost every black car operator's business:
You're running a premium service, but you're still chasing bookings one at a time. You're not showing up when people search, your website isn't closing the ones who find you, and there's no real system for finding the corporate accounts that should be filling your calendar every month.
- You're invisible when it matters most
- Your website isn't closing anyone
- You don't own your client relationships
- No system for finding new accounts
- Every booking costs you twice
- Your operation runs on workarounds
How we solve
those problems ↑
Three products. One system. Built to grow your black car business.
We didn't build a generic tool and point it at the transportation industry. Every product was built from the ground up for black car operators specifically — the way you work, the clients you chase, and the problems you actually face. Each one works on its own, but they're designed to work together.
Free Website Audit
Enter your URL and get a full breakdown of what's costing you bookings — your Google visibility, site speed, mobile performance, and conversion gaps. Free, no email required, under a minute.
Lead Generation Tool
Find the businesses in your market that generate consistent transportation demand. Every lead comes with a specific contact, verified email or phone, and an AI-written outreach script personalized to that business.
Custom Booking Website
A professionally built booking website designed specifically for black car operators. Direct booking, no per-booking fees, flight tracking, driver portal, and payment processing — all included at one flat monthly rate.
Each product makes the next one more powerful.
HOW THEY WORK TOGETHER:
The audit shows you what's broken. The lead tool sends people to your website before it's fixed. The website converts the leads the lead tool finds.This is the sequence every operator who works with us follows — and it's why the products are priced and designed the way they are.
Run the free audit
Find out exactly what your website is missing and where you stand against competitors in your market. Free, no email required, takes 60 seconds.
- Google visibility score
- Mobile & speed check
- Conversion gap report
- Competitor comparison
Start finding leads
While your website situation becomes clear, you start building your pipeline — reaching out to venues, hotels, and corporate clients. Every new account makes fixing your website more urgent.
- Hot, warm & cold leads
- Verified contact info
- AI outreach scripts
- Built-in CRM
Launch your custom website
Now the system is complete. The audit identified the problems. The leads tool created urgency. The website closes the deals you're finding. Your business has a foundation it didn't have before — and it compounds from here.
- Direct booking engine
- No per-booking fees
- Flight tracking included
- Driver & admin portal
Built, deployed, and proven with a real operator.
Nier Transportation has been running black car and private transportation services in Phoenix since 2004. When they came to Fonts & Footers, they were managing bookings through third-party platforms; paying per-booking fees, operating under someone else's brand, and losing ownership of their customer relationships.
We built them a fully custom direct booking platform from the ground up; branded entirely to Nier, on their own domain. Complete with a multi-step booking engine, admin dashboard, driver portal, customer portal, corporate account management, live flight tracking, and Stripe payment processing. One system. Every role covered. Zero platform fees.
A quick hello
from the builder
I'm Chris, the developer behind Fonts & Footers. I built this platform because generic software wasn't cutting it — black car operators running premium services out of spreadsheets and booking apps that weren't built for how they actually work. So I built it from the ground up, deployed it with a real operator in Phoenix, and refined it until it worked the way the business needed it to. When you come onboard, you're getting a platform that's already handling real bookings, real drivers, and real corporate clients — not a prototype, and not built for someone else's operation.
Questions teams
Ask us the most
We’ve gathered the most common questions our clients ask about working with us. If you don’t find what you’re looking for, our team is just a message away.
Do I have to use all three products?
No. Each product works independently. Most operators start with the free audit — it takes 60 seconds and costs nothing. From there you can add the lead tool, the website, or both in whatever order makes sense for where your business is right now.
What does the free audit actually show me?
It analyzes your website across the key factors that determine whether you get found on Google, whether visitors trust you enough to book, and whether your site is technically healthy. You get a score and a specific breakdown of what to fix. No email required, no signup, under 60 seconds.
What kind of leads does the lead tool find?
Three types. Hot leads are people actively requesting transportation right now — in Facebook groups, on Nextdoor, and through event listings with public contact info. Warm leads are businesses showing signals of upcoming transportation need. Cold leads are the B2B accounts that generate consistent recurring demand — wedding venues, hotels, law firms, funeral homes, event planners, and more. Every lead includes the specific contact person and verified contact info when available.
Do multiple operators in the same city see the same leads?
Yes — the lead database is shared. This works because you're targeting businesses, not individuals. A wedding venue can have relationships with multiple transportation vendors. The operator who wins the account is the one who reaches out first and follows up best — not whoever got an exclusive lead.
How much does the lead tool cost?
$125 per month, full access, no credits, no tiers. Every lead category, every market feature, AI outreach scripts, and the built-in CRM are all included. There's a free 7-day trial with no credit card required so you can see real leads in your market before you commit.
How is the website priced?
$499 per month flat. No setup fee, no per-booking fees, no per-driver fees. Design, development, hosting, booking engine, admin dashboard, driver portal, flight tracking, payment processing, and ongoing support are all included. One number, everything covered.
How long does it take to launch the website?
Most clients are live within 2 to 3 weeks. The platform is already built and running with real operators — we're configuring it to your company, not starting from scratch.
Do I own my website and customer data?
Yes — completely. Your brand, your domain, your customer relationships, and your booking data belong to you. We never put our name on your platform and your clients will never see the Fonts & Footers name. If you ever decide to leave, we provide a full data export.
What kind of support do I get?
Direct access to Chris — the person who built the platform. Not a ticket system, not a support team. Most issues get resolved same day. New features added to the platform are included in your monthly rate at no extra charge.
Where do I start?
Run the free audit. It takes 60 seconds, requires no email, and shows you exactly where your website stands right now. Most operators start there and the next steps become obvious from what they find.
Still need
a hand?
We’re here to help you find the right setup for your team. If you didn’t find what you were looking for, our success team will point you in the right direction.
Ready To
Get started?
“Fonts & Footers built us a direct booking platform that looks better than anything our competitors are running — and our clients actually use it. It paid for itself in the first month.”
Barry La Nier
Owner of Nier Transportation
Most black car operators are still taking bookings over the phone or through third-party platforms that take a cut of every ride.
Tell us about your business and we'll show you exactly what a custom direct booking platform looks like for your operation — no generic demos, no sales pressure.