A website that books rides, a Google listing that brings calls, and a leads tool that finds the hotels, venues and offices that book again and again. One system, $499 a month, no per-booking fees.
Executive SUV
November 2026
We're Fonts & Footers, a Phoenix studio that builds for black car and limo operators and nobody else. We built the platform and refined it on real bookings, real drivers and real corporate clients until it ran a whole business. When you work with us, you work with the people who built it, not a ticket system.
Good design plus 24/7 online booking, with no per-booking fees. Traffic only matters if the site can take the ride.
Pages for your city, each airport and each route, built around what riders actually type into Google.
The companies in the map box get most of the calls. For one Boston operator we studied, the map listing brought 54% of all their traffic.
Reviews push you up in Maps and win the rider who's comparing three companies. Asking for them is the owner's job.
Hotels, wedding venues, corporate offices and funeral homes. One venue that likes you can send 30 to 40 rides a year.
Operators send each other the rides they can't cover. A few friends in the business fill slow weekdays fast.
The Direct Booking Website puts your website, booking and dispatch software and the leads tool in one system for $499 a month. Need only one part? The leads tool and the website come on their own too, and the audit is always free.
$499/mo + $500 setup · Website + booking + leads tool
30 days free, no card
$199/mo + $500 setup
$0 · Your score in a minute
Running inside Nier Transportation today.
Nier Transportation has run black car service in Phoenix since 2004. Barry LaNier was paying per-booking fees to platforms that owned his customer list. Now his clients book on his own site, under his own name, with $0 per-booking fees.
“Fonts & Footers built us a direct booking platform that looks better than anything our competitors are running, and our clients actually use it. It paid for itself in the first month.”
Google trusts new pages slowly. For most operators, search and Maps start bringing steady calls in three to six months, then keep building. Anyone who promises page one in 30 days is selling something.
Your site, your pages and your Google listing go live, and the first reviews come in. Rankings climb before the calls do, so traffic stays small for now. That's normal.
You start showing up in the map box for some of your main searches, and your airport and route pages reach page one. This is when steady calls usually begin.
Reviews, pages and links keep working without anyone pushing. Each month brings more than the last, and bookings from search show up every week.
A typical path, not a promise. Every market is different, so your monthly report shows the clicks, calls and bookings as they come in.
The hotels, venues, companies and events near you that book rides, every morning, scored so the best come first, with the decision-maker's contact and a script written for each one. Free for 30 days, no card.
Learn more about the leads toolThe places near your base that book rides again and again, found on Google and read from their own websites.
What's coming up in your market, with the organizer to pitch: conferences, galas, festivals, concerts, graduations and tournaments.
Every lead is scored the same way every time, so the best ones sort to the top, and you can see the points behind each score.
We design, build and host your website with online booking and payments. You send your fleet photos, your prices and the questions riders ask on the phone. We handle the rest.
We build a page for every city you serve, each airport and each route, set up your Google listing, and send you a short report every month: clicks, calls and bookings.
Ask happy riders for a review, answer every one, and add a real photo to your Google listing each week. Google trusts this from you, not from us, and it's what moves you up the map.
One ask a week to a hotel, a venue or another operator: list us as your preferred car service, and we'll send work your way too. The leads tool tells you who to ask and what to say.
Let's talkChris WareFounder · Phoenix, AZ
We run your site and Google profile through the audit, and we go over what's costing you bookings on a 20-minute call.
We plan the pages riders search for in your market: your airports, routes, services and cities.
A custom site with your fleet, your photos and your brand. You review it on a private link before anything goes live.
We point your domain at the new site. Your domain and your phone number stay yours.
Hosting, edits and new pages are included in the monthly rate, and you deal with me directly.
The hotels, venues, companies and events near you that book rides, scored and ready to contact, every morning.
Free for the first 30 days, no card. Included with the Full Platform.
Your website and your booking and dispatch software in one system, with the leads tool included.
Plus a one-time $500 setup.
A custom website with an SEO foundation, hosting and edits. It works with the booking software you already use.
Plus a one-time $500 setup.
| Free Website Audit | Leads Tool | Website Only | Full PlatformLeads included | |
|---|---|---|---|---|
| Price | Free | $125/moFree for the first 30 days | $199/mo | $499/mo |
| Setup | None | None | $500 one time | $500 one time |
| Website audit | Included, Report in 24–48 hrs | Included | Included | Included |
| Leads tool | Not included | Included | Not included | Included |
| Custom website | Not included | Not included | Included | Included |
| SEO foundation and rider-search pages | Not included | Not included | Included | Included |
| Hosting and edits | Not included | Not included | Included | Included |
| Direct booking and dispatch | Not included | Not included | Not included | Included |
| Driver and admin portals | Not included | Not included | Not included | Included |
| Flight tracking and payments | Not included | Not included | Not included | Included |
| Per-booking fees | None | None | None | None |
Straight answers on booking software, getting found and winning accounts.
Yes. Your customer list, booking history and payments run through your own accounts, under your name. Your clients never see the Fonts & Footers name, and you can export your data anytime.
Yes. Your domain stays registered to you and your phone number doesn't change. We point your domain at the new site, so nothing changes about how clients reach you.
Yes. Fonts & Footers is based in Phoenix and works with operators across the US. The leads tool searches your market, wherever you operate, and every site is built around the searches riders make in your area.
Yes, in one of two ways. Keep your current software and add a custom website with Website Only at $199/mo. Or move your bookings to the Full Platform at $499/mo, which includes the website and the leads tool. Either way, the free leads tool works alongside whatever you use now.
No long-term contract. Plans are month to month, and you can cancel anytime.
You choose. Keep your leads with the Full Platform, where the leads tool is included, or keep the tool on its own for $125/mo. If you do neither, the free period simply ends. There's no card on file, so you're never charged by surprise.
Executive SUV
November 2026
See the hotels, venues and events you could be calling this week. Free for 30 days, no card. Rather talk first? Book a 20-minute call.
“It paid for itself in the first month.” Barry LaNier, Nier Transportation
