
Chris Ware
I'm the developer behind Fonts & Footers, based in Phoenix. I build websites, booking and dispatch software and a leads tool for one industry: black car and limo operators.
It started with one operator. Barry LaNier has run Nier Transportation in Phoenix since 2004, and his bookings ran through platforms that charged a fee on every ride and kept his customer list. I built him a direct-booking platform on his own domain and refined it on real bookings, drivers and corporate clients until it ran his whole business. That platform is what Fonts & Footers runs on today.
In the Journal I write about what I see working with operators: what booking software really costs, where Google traffic actually comes from, and how to win corporate accounts.
- Role
- Founder and developer, Fonts & Footers
- Based in
- Phoenix, Arizona
- Builds for
- Black car and limo operators
- Writes about
- Booking software, SEO and winning accounts
Limo booking software compared: fees, features and who owns the customer
Limo dispatch software: what operators actually need
SEO for limo companies: where the traffic actually comes from
How to Get Corporate Clients for a Limo company
What per-booking fees really cost you at 50, 200 and 500 rides a month
Starting a Black Car Business: The Website Checklist for Year One
Ready to expand your black car business?
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“It paid for itself in the first month.” Barry LaNier, Nier Transportation