Limo booking software compared: fees, features and who owns the customer
The four ways booking software is priced
Before comparing companies, compare models. Every option on the market charges in one of four ways, and each one behaves differently as you grow.
- By trip volume. The monthly price is set by how many trips you run, with higher tiers or a per-trip charge as you go up. Limo Anywhere works this way.
- By plan and users. A flat monthly plan, with more features and user seats on the higher tiers, and card payments processed through the software company. Moovs works this way.
- Flat, with the website included. One monthly price for the website, booking and dispatch, with payments through your own Stripe account. Our Full Platform works this way.
- A commission per booking. Marketplaces and booking networks list you on their site and keep a share of each ride. No monthly bill, but the cost grows with every booking.
The comparison
Prices are the published list prices on each company's pricing page, checked in October 2026. Software companies change their prices; confirm them before you sign.
| Limo Anywhere | Moovs | Fonts & Footers Full Platform | |
|---|---|---|---|
| How the price is set | By trip volume, in three plans (Core, Plus, Black) | By plan, with more users and features on higher tiers | Flat monthly rate |
| Starting price | From $99/mo on Core, rising with your trip count | Free test plan; Standard $149/mo; Pro $199/mo; Enterprise from $999/mo | $499/mo |
| Setup fee | $299 (Core), $599 (Plus), $899 (Black) | $299 on Standard and Pro | $500 |
| Above the plan's limit | Extra trips are charged per trip ($0.50 each on Core above 500) | No per-trip fees | No per-booking fees |
| Card processing | Limo Anywhere Pay; rates not published | 3.4% + 30¢ (Standard), 3% + 30¢ (Pro) | Your own Stripe account at Stripe's standard rate (2.9% + 30¢ for US cards) |
| Website | Online booking engine included; website not listed | Website builder on Pro; website and SEO through sales | Custom website included, with airport, route and city pages |
| Passenger app | $199 + $99/mo on Core and Plus; included on Black | $499/mo + $1,000 setup | No app; riders book on your site from any phone |
| Contract | Month to month, 30 days' notice to cancel | Monthly or annual billing | Month to month, 30 days' notice to cancel |
What the table doesn't show
How the price behaves in a good year. On a trip-volume plan, your software bill rises with your trip count, and above a plan's limit each extra trip costs something. A flat plan costs the same in your busiest month as in your slowest. Neither is wrong, but run the numbers at the size you plan to be next year, not the size you are today.
The card rate is often the biggest line. Take an operator running 300 rides a month at a $120 average: $36,000 in card payments. At 3.4% + 30¢ that's about $1,314 a month in processing. At 2.9% + 30¢ it's about $1,134. The $180 difference, every month, is more than some plans cost. Ask every company for the exact rate before comparing subscriptions.
Add-ons change the total. A passenger app, text messaging, extra users and a website can each be a separate charge. Add the ones you'd actually use before comparing.
Who owns the customer
This is the question the pricing pages don't answer, and it matters more than any line in the table.
- On a marketplace, the rider books on the marketplace's site, under its name. The customer list is theirs, and next time the rider may be shown other companies.
- With dispatch software and a separate website, the customer is yours, but the booking often happens in a widget or on a page hosted by the software company. Check whose name appears at checkout and on the confirmation emails.
- With the website and booking in one system, the rider books on your site, under your name, and every confirmation and receipt comes from you.
Whichever you choose, ask whether you can export your full customer list and trip history at any time, and get the answer in writing.
Which fits which operator
- Limo Anywhere suits established operators who farm rides in and out with other companies through its LA Net network. Expect to pay more as volume grows, and budget for add-ons.
- Moovs suits operators who want to start on their own with a free plan and move up later. Check the card processing rate, since payments run through Moovs.
- A marketplace can make sense in your first few months, when you have no customers and no website. It's a customer-acquisition cost, and it gets expensive once you have regulars.
- The Full Platform suits operators who want the website, booking and dispatch in one place at one flat price, with payments landing in their own Stripe account. It has no native passenger app and no farm-out network, so it isn't the right fit if you depend on either.
Conclusion
Compare the pricing model first, the card rate second and the monthly price third. Then ask the ownership question: when a rider books, whose name is on the page, and who keeps the list?
If one flat price with your own website and no per-booking fees is what you're after, the Full Platform is $499 a month with the leads tool included. If you're still working out what you need from a system day to day, start with what limo dispatch software has to do.
